Juju - Our Pledge

Read our pledge

We’re committed to more than outstanding wine: JUJU prioritizes our planet's health and the well-being of its people.

We walk the talk by engaging in practices that enhance life—from helping to replant forests with every order, to supporting the tireless efforts of small producers who respect the land and farm with extreme care. We’re committed to a vision that sees wine as a force for good, a connector of people, and a celebrant of biodiversity. We hope you’ll join us in fostering a better world through wine.

Our Areas of Action

Trees for
every order

Juju plants a tree every time you buy a case of wine. By working with us, you’re helping to reforest wild habitats and are supporting a sustainable future that puts the health of people and planet first for years to come. It’s what we call: good wine.

Low-intervention farming

We’re committed to producers that embrace low-intervention farming. It’s a labor-intensive approach that avoids pesticides and shortcuts, focusing instead on fostering lively ecosystems that lead to healthier vines and vibrant fruit.

Low to No Sulfur

We're committed to keeping things clean and natural. We focus on wines with no to low added sulfur, reducing potential allergens and preserving the truest expression of the fruit. This allows for the characteristics of different lands, seasons, and climates to shine through - ensuring a unique story at each harvest.

Vectors of pleasure and taste

Each bottle we select is intended to foster discovery, conversation and joy. Our wines bring you flavors from various climates and soils, proving that grapes can offer more than you might expect. Why stick to one taste when there's so much to discover?

Supporting Small Producers

We work hard to bring you small, emerging producers who practice “hands-off but heart-in” winemaking. Rising stars that are actively shaping the future of wine. Our goal is to spotlight deserving talents and exceptional wines that deserve to be more known.

Promoting Biodiversity

Life if beautiful and want more of it. We work with producers who foster vibrant natural ecosystems in their vines- that are teaming with life. From flowers, to insects, to micro-organisms, these plots of lands protect and grow life vs. destroy it.

Fostering community

Wine is best shared. That’s why we periodically host events that bring people together. From casual tastings to collaborative dinners, our goal is to help open eyes and foster connection through wine.

Why go natural?
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Natural wine is more than just a winemaking method; it's a philosophy rooted in a vision for a better tomorrow. It involves creating unique products with what nature provides, strictly avoiding pesticides or chemicals in the vineyard and in the bottle. This commitment demands rigorous agricultural work: carefully cultivating a fertile ecosystem in which grapes can flourish to their fullest potential naturally.
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The irony of our times is that while many scrutinize the food they eat, few think twice about what’s in their glass. Can you take pride in what you drink? This is the essence of natural wine—it invites you to drink not just with taste, but also with hope and intention.

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Trees planted

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The people
behind the project

Friends first, wine importers second—Charles and Alex started JUJU as a passion project, to share the kind of wines they love to drink and to spotlight rising stars who are quietly defining the next era of natural wine. JUJU is their playground, where every bottle comes with a story just as captivating as the wine itself.
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Learn more about us

We believe wine can change the 🌎 world